Publisher's Department
A CHANGE OF PRICE
THE past few years have been a period of
marked prosperity throughout the country.
Labor, especially efficient labor, has been in
great demand. This, with other reasons, has
caused a steady increase in the price of all
manufactured articles. It is a fact which pub-
lishers have to consider, that the cost of paper
and every other accessory to the printing and
publishing business has increased a good deal
during the last few years. On this account
publications which could be produced a few
years ago for $1.00 cannot possibly be pro-
duced for that amount at this time.
In view of these conditions, and considering
other facts mentioned in the following para-
graphs, it seemed necessary to the management
of the Southern Publishing Association to in-
crease the price of the Warcaman after Oc-
tober 1, 1907, from $1.00 to $1.25 per year.
The publishers feel sure that the readers of
the WATCHMAN are in sympathy with the work
being carried on by this good paper and that
they are anxious for its success. At the time
the paper was started it was supposed that the
WarcaMaN would be entirely self-supporting
when its subscription list reached what it is
at present, but on account of the increased
cost of production it is now apparent that the
WATCHMAN cannot be published on a self-sup-
porting basis ‘at the present prices. The pub-
lishers further believe that the friends of the
WarcHMAN everywhere will be glad to add
the small item of twenty-five cents to their
yearly subscription to make up for the addi-
tional cost of publishing the WATCHMAN un-
der the present conditions.
There are several items of increased ex-
pense in the production of the WarcHMAN
which should be considered in this connection,
besides the increased cost of printer's and pub-
lisher’s materials. ‘The editorial force has
been increased, as a result of which much more’
time and labor is expended every week in the
THE WATCHMAN
general interest to all readers, we are now
furnishing many more columns every week of
matter which is of the very highest value to
every reader. It might also be added that a
good supply of new and expensive material
for printing the WATCHMAN in a more at-
tractive form has been purchased.
With these statements in mind, all can read-
ily understand why it is that an increased price
1s not only necessary but is also proper, in
fairness to all parties concerned. It is hoped
that no one will be in the least discouraged in
working for the WATCEMAN on account of this
increase in price. Indeed, it would seem that
every one who is interested in the prosperity
of the cause for which the WarcHEMAN stands,
would rejoice to know that so great improve-
ments are being made in the Warcuman, and
would also be very anxious to know that when
soliciting subscriptions for the WATCHMAN or
when ordering the paper for themselves, they
would be aiding the publishing house to the ex-
tent of a few cents for each subscription, which
is not now the case. The Southern Publish-
ing Asscciation has lost much money on the
publication of the WATCHMAN as a missionary
enterprisc. In so doing, this institution has
been the means in God's hands of bringing the
truth to the attention of thousands of people,
who might not otherwise have had their at-
tention called to the principles of the third an-
gel’s message.
There is no spirit of complaint at the cost
of this good missionary work on the part of
the publishing house, for the publishers of the
WarcaMAN have no other desire in this work
than the salvation of souls for whom Jesus
died. They realize also that our publications,
as stated above, are now costing much more
than they did several years ago and believe
that it is in justice to both publisher and sub-
scriber that this change is being made.
After October 1, 1907, all subscriptions for
the Warcaman will be entered at the follow-
ing rates: —
DOMESTIC MAILS
527
one name and address, per year, each
COPY ce veeenronemnnnnnnnnanns aaa. 1.00
CANADA AND ALL FOREIGN MAILS
Single subscriptions, 12 months.......... $1.50
Single subscriptions, 6 months........... 75
Single subscriptions, 3 months. .......... .40
In clubs as above, per year, each copy.... 1.25
Subscribe at Once.
Now is the time to send in long-term sub-
scriptions to the Warcaman. Let every
reader whose subscription expires within the
next year send in his renewal for one, two,
three, four, or five years in advance. Every
order received before October 1 will be en-
tered at the present rates, and all subscrip-
tions on the list October 1 will be filled with
the full number of issues of the WATCHMAN
just the same as though the price had not ad-
vanced. Special consideration should be given
to the immediate working up of large clubs of
the WATCHMAN.
Send all orders through the local office, or
write direct to the Southern Publishing Asso-
ciation, Nashville, Tenn.
BJ AS
AN ENCOURAGING EXAMPLE
THERE is perhaps, nothing which encour-
ages a person to undertake worthy deeds more
than the example of others. The systematic
distribution of the WaTcHMAN is a power for
good wherever it is faithfully carried on. The
following from a worker in one of the large
cities in the South is certainly an example
worthy of consideration :—
“During the last two weeks we have placed
over a thousand WarcaMAN in the homes of
, reaching the wealthy as well as others.
We hope to see the subscription list of the
WATCHMAN increased thereby. We thank and
praise the Lord for the truth so ably pre-
sented by the writers in the WATCHMAN.”
Are there not those who could do a similar
work in their own communities if they would
put forth an earnest, conscientions effort for
the salvation of precious souls? All who are
interested in this line of work and who desire
preparation of the very best matter obtainable Single subscriptions, 12 months.......... $1.25 further information concerning methods, prices,
for the columns of the WATcHEMAN. As a re- Single subscriptions, 6 months. .......... 05 etc, should at once address the publishers of
sult of this, together with the elimination of Single subscriptions, 3 months........... .35 the Warcaman., Correspondence will be
several pages of matter which has not been of In clubs of 5 or more in one wrapper to cheerfully answered.
WATCHMAN ORDER BLANK
SUBSCRIPTION RATES: 12 months, $1.00; 6 months, 50 cents; 3 months, 25 cents. or
“1 In Clubs of 5 or more in one wrapper to one name and address, per year, each, 75 cents. IT WILL
HE FOREIGN, $1.50 per year. Clubs to Canada, $1.00. Clubs to other foreign countries $1.25.
AFTER OCTOBER 1, 1907: 12 months, $1.25; 6 months, 65 cents; 3 months, 35 cents. ACCOMPLISH
WATCHMAN In Clubs as above: Domestic mails, $1.00; Canada and foreign, $1.25 per year. MUCH GOOD
IS TO HAVE SOUTHERN PUBLISHING ASSOCIATION,
24th Ave. North, Nashville, Tenn. IF IT IS GIVEN
A PLACE Enclosed please find $ mem mmm ee as a subscription to the WATCHMAN for one year (or Teens months), AN
IN THE to be sent to the following address: — OPPORTUNITY
NAME oe TO DO ITS
FIELD AT
Box No... Post-0Office eee APPOINTED
LARGE." R.F.D. Noo... COUNTY oom eee WORK."
Street aNd NO Stale I