An inno-
cent render Ww bul be clined { to conclude,
judging from the well-written ads, that
life itself is not worth Living without it.
The American Brewer, the brewers’ chief
organ, in an editorial recently stated their
purpose to get new recruits to boost their
industry. The editorial reads as follows:
“The main objective of the wise brewer
today is to win new customers. There are
still millions of persons in these United
States who are not regular beer users.
They offer the greatest opportunity for
profits. A new campaign for beer has been
directed toward the woman's market. It
follows along lines of previous efforts to
convince women that beer is non-fattening
and continues to feature shm young women
as a center of appeal. Brewers are insert-
ing little paragraphs directed to women
confidentially, for wives only, ‘Bottled
beer is easier to serve,” etc. very brewer
knows the old-time angle used, not only
to win the elderly beer consumer, but also
those of the new generation who have con-
sumed soft drinks chiefly.”
The objective of the Brewers Society of
England is practically the same. They
say: “We want more customers. We want
to get the beer-drinking habit instilled into
thousands of young men who do not at
present know the taste of beer.”
The physicians of Great Britain cireu-
lated a paper of protest, which “was signed
by thousands of medical men.” It read:
“We, the undersigned, view with serious
apprehension the projected campaign which
would seek to enlist the young men of the
country who do not know the taste of beer
into the beer-drinking habit.”
It might be well to spend just a little
time in studying this product. Beer 1s a
product of fermentation. In this process
aleohol is produced. It contains anywhere
from three to six per cent of alcohol. A
large glass of beer contains almost the same
amount of alcohol as in a small glass of
whisky. Alcohol always produces intoxi-
cation. The degree of intoxication is de-
pendent on the amount taken. The one
who takes one drink is one drink drunk.
"The brain cells are first brought under its
influence. The brain wobbles long before
the legs wobble.
It 1s impossible to determine even by
the most delicate scientific tests these mild
forms of intoxication. Immoral acts and
erimes of impulse are not infrequently
committed by partially intoxicated men
and women.
Doctor Henderson, Professor of Applied
Psychology at Yale University, says: “We
Page FOURTEEN
found and deceptive.
BEER THEN ANI NOW
By Daniel H.
lress, M. 1.
used to mean by alcohol intoxication that
a man was drunk when he could not walk
straight or could not talk distinctly. Since
the introduction of the automobile, how-
ever, the definition must be changed to
that which appreciably impairs the ability
of a man or woman to drive an automobile
with safety to himself and to the general
public.”
In this beer campaign now carried for-
ward both in England and America, history
is repeating itself. About half a century
ago a similar campaign was launched. At
that time the searchlight of science was
focused upon beer. The Scientific Ameri-
can said: “Tor some years past a decided
inclination has been apparent all over the
country to give up the use of strong al-
coholic drinks, using beer as a substitute.
This is evidently founded on the idea that
beer is not harmful and contains a large
amount of nutriment, also that bitters may
have some medicinal qualities whieh will
neutralize the alcohol it conceals, ete.
These theories are without confirmation in
the observation of physicians and chemists.
The use of beer is found to produce a species
of degeneration of the entire organism, pro-
Fatty deposits, di-
minished circulation, conditions of con-
gestion, perversion of functional activities,
local inflammation of both the liver and
the kidneys are constantly present. In-
tellectually a stupor, amounting almost to
paralysis, arrests
the reason, chang-
ing all the lagher
faculties into mere
animalism, sensu-
alism, selfishness,
sluggishness. In
appearance the
beer drinker may
AY 222
srs ANN
¥ In room 153 of
the Old House Office
Balding, Edward
Page Gaston oul-
lined a drive to bring
hack Prohibition.
Founder and Ameri-
can Director of the
World Prohibition
Federation, Gaston
has confidence that
two bills pending in
Congress will be
passed soon in a
surprise move. He
1s «a brother of the
late Lucy Page Gas-
ton, famous anli-
cigarette crusader,
and believes that beer
1s as harmful now
as it was of old.
be the picture of health, but in reality he
1s more incapable of resisting disease.”
Sir Astley Cooper, an undisputed medi-
cal authority, said: “Of all intoxicating
drinks, beer is the most animalizing. It
dulls the intellectual and moral, and feeds
the sensual and beastly, nature. Beyond
all other drinks, it qualifies for deliberate
and unprovoked crime. In this respeet it
i= much worse than distilled liquors.”
The beer drinker stands a poor chance
when stricken down with pneumonia, in-
fluenza, typhoid fever, or any other febrile
disease. His power of resistance has been
lowered =o that he is liable to drop oft from
any acute febrile disease. Injuries which
to a normal person would be slight are apt
to prove serious to the habitual beer
drinker. When it 1s necessary for him to
have a surgical operation, the risk is very
oreat. This is recognized by all surgeons.
No surgeon cares to operate on a beer
drinker. |
Under the supposition that by encour-
aging the sale of beer the use of whisky
would be diminished and bootleggin o would
be reduced, an act was passed in 1830 in
England allowing beer to be sold “without
a license. "All that was demanded was
for “two to certify that the retailer was a
respectable person.” So confident were
they that the use of spirituous liquors
would disappear, that Lord Brougham, in
advocating this measure, said: “It was
oiving the people what, under present cir-
cumstances, might be called a moral species
of beverage.”
The Chancellor of the Exchequer de-
clared the measure would produce “a more
wholesome beverage and would 1mprove
the morals.”
The Duke of Wellington said he was
“sure the measure would be attended with
the most beneficial consequences.” He